Privacy policy

Last updated: June 29, 2026

MERA TRADING LLC (doing business as "k99") operates this store and website, including the k99 brand and all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Our store is hosted on Shopify Inc., which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.

Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

Account information including your username, password, security questions, preferences and settings.

Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

From our partners or other third parties.

Legal Bases for Processing (GDPR / UK GDPR)

If you are located in the European Economic Area ("EEA"), Switzerland, or the United Kingdom, we process your personal information only when we have a valid legal basis to do so under applicable data protection law. The legal bases we rely on are:

Performance of a Contract. We process your personal information to fulfill our contractual obligations to you, including to process your payments, fulfill your orders, arrange shipping, facilitate returns and exchanges, create and manage your account, and provide customer support.

Legitimate Interests. We process your personal information where necessary for our legitimate business interests or those of a third party, provided those interests are not overridden by your rights and freedoms. These interests include: improving and personalizing the Services; detecting and preventing fraud and abuse; securing our systems and network; conducting business analytics; and direct marketing to existing customers (where permitted by law) about similar products or services.

Consent. Where required by law, we obtain your consent before processing your personal information for specific purposes, such as sending electronic direct marketing communications to new customers, placing non-essential cookies and similar tracking technologies on your device, and processing special categories of personal data (if any). You may withdraw your consent at any time using the mechanisms described in this Privacy Policy; withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.

Legal Obligation. We may process your personal information to comply with applicable laws and regulations, including tax and accounting obligations, regulatory reporting, and responding to valid legal process from law enforcement or government authorities.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services. Legal basis: Performance of a contract; Legitimate interests.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. Legal basis: Consent (where required by law); Legitimate interests (for existing customer direct marketing where permitted by applicable law).

Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else. Legal basis: Legitimate interests; Legal obligation.

Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you. Legal basis: Performance of a contract; Legitimate interests.

Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies. Legal basis: Legal obligation; Legitimate interests.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to the following categories of recipients for legitimate purposes subject to this Privacy Policy:

E-Commerce Platform Provider: Shopify Inc. hosts our online store and processes personal information to enable and improve the Services. Categories of data shared include contact details, account information, transaction information, device information, and usage information. Shopify acts as both a processor (when providing hosting and infrastructure) and, in certain circumstances, as an independent controller (when using aggregated merchant data for platform improvements and security).

Payment Processors: Third-party payment gateways (such as Shopify Payments, PayPal, and other payment methods offered at checkout) process your payment card and transaction data to complete purchases. These providers are independent controllers for the payment data they process.

Shipping and Fulfillment Partners: Carriers and logistics providers receive your name, shipping address, and contact details to deliver your orders. These providers act as independent controllers for the delivery process.

IT and Cloud Service Providers: Third parties that host our data, provide customer support platforms, email delivery services, and website analytics tools. These providers act as processors on our instructions.

Marketing and Advertising Partners: We may share limited information (such as email address, purchase history, and device identifiers) with advertising platforms (including social media networks, search engines, and ad networks) for targeted advertising and campaign measurement purposes. Depending on your jurisdiction, this sharing may constitute a "sale" or "share" of personal information under applicable privacy laws, and you may have the right to opt out as described in the "Your Rights and Choices" and "U.S. State Privacy Law Disclosures" sections below.

Other Disclosures. We may also disclose your personal information: (a) when you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations; (b) with our affiliates or otherwise within our corporate group; and (c) in connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

Our store is powered by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

 

Cookies and Similar Technologies

Our website uses cookies, pixels, tags, and similar tracking technologies ("Cookies") to recognize your browser or device, store your preferences, analyze usage, deliver personalized content and advertisements, and improve your experience. Cookies may be placed by us or by third-party service providers (including Shopify, analytics providers, and advertising networks).

Categories of Cookies used include:

Strictly Necessary Cookies: Required for the website to function, including session management, shopping cart functionality, checkout, and security features. These cannot be disabled.

Functional Cookies: Remember your preferences (such as language or region) to provide an enhanced, more personalized experience.

Analytics and Performance Cookies: Help us understand how visitors interact with our website by collecting information about pages visited, time spent, and navigation patterns. We use this data to improve site performance and user experience. Shopify's analytics tools may also collect data across multiple merchant sites for aggregate insights.

Advertising and Targeting Cookies: Used to deliver advertisements relevant to your interests based on your browsing activity on our website and other sites. These cookies may be set by us or by third-party advertising partners (such as social media platforms, ad networks, and data analytics companies).

For visitors from the EEA, Switzerland, or the UK: Non-essential Cookies are only placed on your device after you provide your explicit consent through our cookie consent banner, which you may adjust or withdraw at any time by clicking the "Cookie Settings" link in the website footer. Essential Cookies are always active and do not require consent.

For visitors from the United States: Depending on your state of residence, you may have the right to opt out of the use of Cookies for targeted advertising purposes. You may exercise this right by visiting our "Your Privacy Choices" page or by enabling the Global Privacy Control signal in your browser.

You may also manage cookie preferences through your browser settings; however, disabling certain Cookies may affect the functionality of the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

 

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Our retention periods are as follows:

Account Information: Retained for the duration of your account's active status plus a period of 3 years after your last interaction, to facilitate account reactivation and comply with legal record-keeping obligations.

Order and Transaction Data: Retained for a minimum of 7 years from the date of transaction, as required for tax, accounting, and commercial record-keeping purposes under applicable laws.

Customer Support Communications: Retained for 3 years from the date of your last communication, to maintain a record of service history and resolve follow-up inquiries.

Marketing Data and Consent Records: Retained until you withdraw your consent or object to processing, plus a period necessary to demonstrate compliance with applicable data protection laws (typically 5 years after consent withdrawal).

Website Analytics Data: Retained for up to 26 months from collection, after which data is aggregated or anonymized.

Cookie Data: Retention periods vary by cookie type as described in our cookie consent banner. Session cookies expire when you close your browser; persistent cookies typically expire within 6 to 24 months.

In certain circumstances, we may retain personal information for longer periods where required by law, to resolve disputes, enforce our terms and policies, or protect our legitimate interests. When personal information is no longer needed, we securely delete or anonymize it.

 

U.S. State Privacy Law Disclosures

Depending on the U.S. state in which you reside, you may have certain rights under applicable state privacy laws, including the California Consumer Privacy Act (as amended by the CPRA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Virginia Consumer Data Protection Act (VCDPA), the Utah Consumer Privacy Act (UCPA), and other state laws as they come into effect. This section supplements the rest of this Privacy Policy and applies solely to consumers in those states to the extent their laws apply.

Categories of Personal Information Collected and Disclosed. In the preceding 12 months, we may have collected and disclosed for business purposes the following categories of personal information: identifiers (name, email, address, IP address); commercial information (transaction records, purchase history); internet or electronic network activity (browsing history, interaction with the Services); geolocation data (derived from IP address); and inferences drawn from the above. For details, see "Personal Information We Collect or Process" above.

Sale and Sharing of Personal Information. Under certain state laws, sharing personal information with advertising partners for targeted advertising may be considered a "sale" or "sharing" of personal information. We may share identifiers (such as email address and device identifiers), commercial information, and internet activity data with advertising partners and analytics providers to serve you relevant ads and measure campaign performance. We do not knowingly sell or share the personal information of consumers under 16 years of age. You may opt out of the sale or sharing of your personal information by visiting our "Your Privacy Choices" page, by emailing us at support@thek99.com with the subject line "Privacy Opt-Out", or by enabling the Global Privacy Control signal in your browser.

Sensitive Personal Information. We do not collect, process, or disclose sensitive personal information (as defined under applicable state laws) for purposes other than those permitted by law, and we do not use or disclose sensitive personal information to infer characteristics about you.

Consumer Rights. Subject to applicable state law, you may have the right to: (a) request access to or a copy of the specific pieces of personal information we have collected about you; (b) request deletion of your personal information; (c) request correction of inaccurate personal information; (d) opt out of the "sale" or "sharing" of your personal information for targeted advertising; and (e) not be discriminated against for exercising any of these rights.

Exercising Your U.S. State Privacy Rights. To exercise any of these rights, please email us at support@thek99.com with the subject line "U.S. Privacy Rights Request" and include your name, state of residence, and the specific right(s) you wish to exercise. We will verify your identity by matching the information you provide to information we maintain about you. You may designate an authorized agent to make a request on your behalf by providing written authorization signed by you. We will respond to verified requests within the timeframes required by applicable law (typically 45 days, with a possible 45-day extension where permitted).

Appeals. If you are a resident of Colorado, Connecticut, or Virginia and we decline to take action on your request, you may appeal our decision by emailing us at support@thek99.com with the subject line "Privacy Appeal" within a reasonable period after receiving our decision.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

 

Right to Access / Know. You may have a right to request access to personal information that we hold about you.

 

Right to Delete. You may have a right to request that we delete personal information we maintain about you.

 

Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

 

Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

 

Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You may exercise this right by visiting our [Your Privacy Choices] page, or by emailing us at support@thek99.com. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

 

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

 

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

 

International Transfers

Please note that we are based in the United States, and your personal information will be transferred to, stored, and processed in the United States, where our servers and central database are located, and may be further transferred to other countries where our service providers operate (including Canada, where Shopify's servers are located). The data protection laws of these countries may differ from those in your country of residence. If we transfer your personal information out of the European Economic Area, Switzerland, or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK or Switzerland, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection. By using the Services, you acknowledge that your personal information will be transferred to and processed in the United States and other countries as described in this Privacy Policy.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

 

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@thek99.com or contact us at:

MERA TRADING LLC

30 N Gould St Ste R

Sheridan, WY 82801

United States